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当前位置三分11选五 » 锐正三分11选五 » 三分11选五 » 行业动态 » 从阿里巴巴公司的发展来思考产品的设计和发展逻辑

从阿里巴巴公司的发展来思考产品的设计和发展逻辑

返回列表 来源:锐正 浏览:- 发布日期:2021-03-01 14:53:00【


三分11选五 CONGALIBABAGONGSIDEFAZHANLAISIKAOCHANPINDESHEJIHEFAZHANLUOJI

三分11选五 YIGEXINXIZHONGJIEGONGSI,RUHECHENGZHANGWEIYIGEQUANGUOZUIDADEGONGSIZHIYI,CHENGZHANGWEIYIGESHIZHIQUANQIUQIANSHIDEGONGSI;YIGELIANGCICHUANGYESHIBAI,RANHOUKAIZHONGJIEGONGSIQIJIADEREN,ZUIHOUTACHENGWEIZHONGGUODESHOUFU,CHENGWEISHANGYEDELINGXIU。TAJIUJINGSHIZENMEZUODAODE?

ZHEIJIAGONGSIJIUSHIALIBABAGONGSI,ZUIJINKANDAOYIPIANJIESHAOALIBABAGONGSIDEWENZHANG,WODUIYIGEGONGSIDECHANPINGUIHUA、SHEJIYIJIFAZHANLUOJIYOULEYIGEXINDERENSHI,GENDAJIAJIAOLIU。

ZHEILIMIANYOUYIGEZHONGYAODEAOMI,JIUSHIDUICHANPINDESHEJI,NEIMETASHIRUHESHEJICHANPINDE?TADECHANPINZHUANXINGSHENGJI、FAZHANDIEDAIKEYIJIWOMENSHENMEQISHINI?

阿里巴巴最早是从B2B国际站做起的,其实本质上它就是一个信息中介公司,收的是平台服务费,当时他靠地推,靠阿里营销铁军,几百几千人的销售人员,快速的做大了规模,但是很快就遇到瓶颈了。因为像这样一个B2B信息中介公司,他的用户主要还是中小企业为主,一旦企业大了,到了一定规模以后,就不再需要这样的中介服务了。企业会自建网站,取代这样的中介服务。所以 B2B网站增长空间很有限,如果没有快速的转型和升级,如果没有新产品,就没有今天的阿里帝国了。

SHISHISHANGWOMENYEKEYIKANDAOXIANZAIHAIYOUQITAYIXIEB2BDEPINGTAI,BIRU made in China、ZHONGGUODEZHIZAOWANGDENGDENG,XIANZAIDECHUJINGHENYIBAN,SHENZHIJIHUTINGBUDAOTAIDUODESHENGYINLE。ALIDEB2BYEWUYESHIRUCI。DAOLE2012NIANYIHOU,ALIBABADEB2BYEWUJIHUJIUTINGZHILE,ZENGZHANGDABURUQIAN。GUONEIDE1688,XIANZAIKANLAIYESHIBUWENBUHUO,BIAOXIANPINGPING。SUOYILAIJIANG,ALIBABAZUICHUDESHIHOU,TADECHANPINSHIYIGEB2BDEXINXIWANGZHAN,RUGUOSHUOBUZUOCHANPINZHUANXINGSHENGJI,JIUBUHUIYOUJINTIANDEALIDIGUO。

三分11选五 DANGRANWOXIANGXIANXIAOJIEYIXIA,ALIBABAB2BYEWUCHANPIN,TANENGGOUZUODAOKEYISHENGJIXINDECHANPINDEDIBU,DANGRANYESHIFEICHANGCHENGGONGDE。ZHEIGECHANPINWOJUEDEYOUZHEIMEJIGETEDIAN,DI1GETEDIAN,MUBIAOKEHUQUNHENDA。DI2GETEDIANLIRUNHENGAO,YIGEZHANGHAO29,800,DUIBA?DAJIADOUZHIDAODE。DI3GETEDIAN,TAZHEIGECHANPINDEBIANJICHENGBENBIJIAODI,TASHIHULIANWANGCHANPIN。SUOYIZHEIJIUJUBEILETIAOJIAN,KEYIKUAISUDEPUKAI,TONGGUORENHAIZHANSHU,TONGGUOGAOJILI、QIANGYOULIDEXIAOSHOU,HUOQULEYUANSHIJILEI,ZHEISHIALIBABADIYIDAICHANPIN。

阿里巴巴公司的第二代的产品,就是C2C的业务,叫淘宝。2003年,不知道阿里是不是也意识到 B2B业务成长的瓶颈,还是其他因素使然,反正他最早发现并挖掘了中国巨大的 C2C三分11选五市场:零售市场,散户对散户的这么一个市场。他成立了淘宝网,当然2003年也是有一个历史渊源,非典时期,大家不好出门,网购发展的天然机会。

NEIMETAOBAOZHEIMEYIGECHANPIN,XIANZAIKANLAIKENDINGSHIFEICHANGWEIDADECHANPIN。DANSHIZAIDANGSHIKANLAI,TAOBAOZHEIGECHANPINJIARUBAIZAINIDEMIANQIAN,NIHUIBUHUIZUONI?DANGSHIDEXIANZHUANGSHIZHENGGEZHONGGUODEHULIANWANGDEPUJILVCAI4.6%,JIZHU,BUSHIYIDONGHULIANWANG,JIUSHILIANDIANNAODEHULIANWANGDEPUJILVCAI4.6%。2003NIANWOJIDEDABUFENDESHIHOUWOSHIBOHAOSHANGWANGDE,ERQIEYAOZAIHAODEGONGSILIMIANCAIYOUJIHUISHANGWANG,ERQIECHUWANGDEYONGHUZHIJIANYOUHENDUOSHIZAIXIANSHANGJIAOLIU,RANHOUPAODAOXIANXIAJIAOYIQULE,GENBENJIUMEIYOUZAITAOBAODEPINGTAISHANGJIAOYI。TAOBAODANGSHIGENBENJIUKANBUDAOWEILAI。ZHEIMEYIGEXIANGMU,FANGZAIJUEDADUOSHURENDEMIANQIAN,WOGUJIJIBENSHIBUGANZUOXIAQUDE,JUEDEMEISHAJIHUI,BUHUIRENWEITASHIYIGEHAOSHENGYI。WEISHENMENI?1. DANGSHIWANGLUOPUJILVNEIMEDEDI;2,CHENGXINWENTI,WANGZHANSHANGDEXINYONGWENTI,WANGZHANSHANGNENGMAIDAOZHENHUOMA?NIFULEQIANJINIFAHUOMA?DENGDENG。 ZHEIYANGDELIYOUKEYIHETUIYIDADUIDEREN,FOUDINGDIAOZHEIGEXIANGMU。ERQIE,HAIKENENGYOURENHUISHUO,XIFANGYOUWANGSHANGJIAOYI,NEISHIYINWEIXIFANGRENJIANGCHENGXIN,ERQIEYOUHENWANSHANDEXINYONGTIXI,ZHONGGUOZHEIGEHUANJING,GENBENGAOBUQILAIDE。SUOYI,WOGUJIRUGUOZAIDANGSHIZHEIGECHANPINBAIZAIWOMENDEMIANQIAN,WOMENZIJIDEXIANGFAYIJIWOMENZHOUWEIRENDUIZHEIGEXIANGMUDEPINGJIA,DAZHISHIRUCI。SUOYIMAYUNBIJINGSHIMAYUN,TAZAIDANGSHIDECHANGJINGXIAMIAN,TAFEIDANMEIYOUTUIQUE,FANERZUOLEZHEIMEJIGEJUDONG,BATAOBAOGAODALE:DI1GEJUDONG,ZHEIYANGDEXIAOQIYESHICHANG,DANGSHIMEIRENGUANXIN,MEIRENGANZUO,TAGANZUOLE。DI2GEJUDONG,DUIYONGHUMIANFUWUFEI、MIANJIAOYIFEI、MIANPAIMAIFEI,CHENGNUOSANNIANBUSHOUQURENHEFEIYONG,JIUSHIKUAISUDEKUODAGUIMO,YUSHITA2003NIANZAIebayDENGDEJIAJIZHIXIA,NENGGOUSHENGCUNLEXIALAI。

三分11选五 RUGUOSHUO,TAOBAOSHIALIBABAGONGSIDEDI2GECHANPINDEHUA,ZAINEIGEJIEDUAN,YEHAISHIBUWENBUHUO,YEMEIYOUKANCHUYOUSHENMESHIJIEWEIDAGONGSIDEMIAOTOU,GENBENJIUKANBUDAO。ZHIDAOZHIHOUYANSHENCHULAIDI3GECHANPIN,NEIJIUSHIZHIFUBAOLE。

ZHIFUBAODEQIYUANBEIJING,TAOBAOFAZHANYUDAOLEPINGJING,FAZHANBUQILAI。ZHEIGESHIHOUMAYUNMEIYOUTUIQUE,FANERTONGGUOXUEXIGUOWAIDEJINGYAN,CHUANGZAOCHULEZHIFUBAOZHEIMEYIGECHANPIN。XIANZAISHUODEZHIFUBAOSHIGECHANPIN,DANGSHIKENENGTANBUSHANGYIGECHANPIN,ZHINENGSHUOSHIYIGEWEILETAOBAOGENGHAODEJIAOYI,JIEJUEXINYONGWENTI,DANBAOJIAOYIZHEIYANGYIGEGONGNENG。DANGRANZHEIGEGONGNENGHOULAIBIANCHENGYIGEWEIDADEHULIANWANGCHANPIN,NEISHIHOUHUALE。ZHEIGEGONGNENGJIUCIJILETAOBAODEKUAISUFAZHAN。CONG2003NIANDE2270WAN,YIXIAZIHENKUAISUFAZHAN,DAO2004NIANDADAOLE10GEYIDEJIAOYIGUIMO,ZHEIJIUSHIYIXIAZIZENGZHANGLE40BEI,HOULAISHIYUELAIYUEZENGZHANG。ZHIFUBAOJIAODANBAOJIAOYIDEGONGNENG,TUIDONGLETAOBAOZHEIYIGECHANPINNENGGOUQISIHUISHENG,ZHIDAOZISHENCHENGWEIYIGEYOU5YIYONGHUDEWEIDACHANPIN。

NEIMECONGTAOBAOZHEIGECHANPINLAIJIANGDEHUA,WOJUEDEKEYIXUEDAOYIXIAJIDIAN,DI1GE,YAONENGGOUYOUYONGQINENGKANDEDAOQIANJING,NENGGOUBUSHOUSHISUPIANJIANSUOYUESHU。DI2GE,YAOYIKAISHIYAOGANYUBUSHOUFEI,YAOPINMINGDEKUODAGUIMO。DI3GE,ZHAODAOYEWUFAZHANDEPINGJINGHETONGDIAN。SHICHANGSHOUXIAN,SUOYUDAODEMAFAN,YEXUZHENGSHICHANPINCHUANGXINDEKONGJIAN,HUOZHESHUOSHIJIHUI,SUOYITAKAICHUANGLEDANBAOJIAOYIZHEIMEYIGEGONGNENG,HOULAIFAZHANWEIZHIFUBAOZHEIGECHANPIN。

ALIDEDISANDAICHANPIN,ZHIFUBAO,SHIWEILETAOBAOGENGHAODEFAZHANHEJIAOYILAICHUANGZAOCHULAIDEZHEIMEYIGEFUJIACHANPIN,DANSHIYIDANCHUANGZAOCHULAIYIHOU,SUIZHETAOBAODEGUIMODEFANGDA,ZHIFUBAODEGUIMOYEJIUYUELAIYUEDA,YIZHIYUDAOXIANZAIDAJIAKEYIKANDAO,YIJINGYANSHENWEIYIGEMAYIJINFUZHEIMEYIGEPANGDADEDUJIAOSHOU。MAYIJINFUZAIWANGXIAYANSHEN,QISHIYIJINGPANGDADAOWOYEBUTAIHUIJIANGLE。

三分11选五 ZAIHOULAIALIBABADETAHENDUODEHENGXIANGFAZHANHEZONGXIANGBINGGOU,YIJINGHONGDADAOWOKANBUDONGLE。WOMENSUISUISUIBIANBIANKEYIJIANGCHUMINGZIDE,ZHIFUBAOBENSHENXINGCHENGYIGEWEIDADECHANPIN,ZAIYANSHENCHULAIHENDUODEZHURUYUEBAO、MAYIHUABEI、ZHIMAXINYONG、XIAOEDAIKUANDENGDENG,SHENZHIHAIYANSHENCHULAIYIGEYIGEYIXILIEDEFUCHANPIN,YIZHIYUYIGEFUCHANPIN,HOULAIJINGRANBIANCHENGYIJIANYINXINGLE,NEIJIUSHIALIDEWANGSHANGYINXING。XIANGXIANGKAN,YIGECHANPINJINGGUOHAOJIDAIDIEDAI、YINSHENCHULAIDEYIGEFUCHANPIN,DAOZUIHOUHAIBIANCHENGYIGEYINXINGLE。YINXINGSHISHENMEGAINIAN,WOMENZHONGGUO99.9999%DERENDOUSHIYANGERWANGZHIBUDEDE,NINENGKAIYINXINGMA?DANSHIDUIYUALIBABALAIJIANG,TAZHEISHIYIGECHANPINYANSHENGCHULAIDECHANPIN,ZAIYANSHENGCHULAIDECHANPINDE……FUCHANPIN。

ZHEIJIUSHIWODUIALIBABAGONGSICHANPINFAZHANMAILUODEZHEIMEYIGELIJIE,SUOYIWODEZONGJIESHI:DI1GE,YAOYONGYUHESHANYUKAIFAXINCHANPIN。DI2GE,YAOKUAISUZUODAGUIMO,YOULETILIANG,FUJIADEYEWUJIUKEYIWAJUEXINDEBIANXIANDEJIHUI。DI3DIAN,WOMENYAOCONGKEHUXUQIUHEYEWUTONGDIANZHONG,CONGXIANYOUDEYEWUMOSHIDEXUQIUHETONGDIANZHONGWAJUEXINDECHANPIN,HEXINDEFUWUDEJIHUI。

三分11选五 ZUIZHONGWORENWEIRUGUOSHUONINENGGOUKAITUOCHUXINDECHANPIN,JIUWEIZIJICHUANGZAOLEXINDEFAZHANKONGJIAN。RUGUOMEIYOUYANFACHUXINDECHANPIN,DAOZUIHOUJIUZAIYIGEYOUXIANDESHICHANGKONGJIANLIMIANZISHENGZIMIE。ZUIZHONGWORENWEIWOMENBUYAOBEILAODECHANPINSUOXIAN,JIBIANSHISHUOJUJIAOYEHAO,ZAIYEWUFAZHANGUOCHENGDANGZHONG,ZUODAGUIMO,ZUODAGUIMODESHIHOU,NAPASHILIRUNDIYIDIANJIUDIYIDIAN,GUIMODALE,WOMENZAICONGZHONGFAXIANHENDUODEYEWUTONGDIANHEJIHUI,RANHOUWOMENZAIBATASHEJIWEICHANPIN,XINGCHENGYIGECHANPINZU,XIANGHUZHICHENG,ZUOCHENGZENGQIANGHUILU,XIANGHUZHICHENG、XIANGHUBUCHONG、XIANGHUZENGQIANG,ZHEIMEYIGEGEJU。WOXIANGKEYIBANGWOMENDEQIYEZUODEGENGHAO。XIEXIE!